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n the process of bringing new branch offices on line, Androscoggin Savings Bank had a yard stick. This measure is proprietary, so for the sake of our story, let’s say that the bank likes to see X amount of newly deposited dollars at a new branch within the first six months of operation. That’s where the story of our campaign to introduce Androscoggin’s newest branch office in Gray, Maine begins.
We wanted to position this new banking option as approachable, a true neighborhood bank, with genuine Maine values of working diligently for its customers while not taking its corporate self too seriously. We believed...(more)>>
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